Company context Assessment Your results

Tell us about your company.

This helps us benchmark your score against the right peers and estimate your reputation value.

Company name

Sub-sector

Approximate annual revenue

Number of employees

Rate your company honestly.

Answer each question on a 1–5 scale. The more honest you are, the more useful the output.

Reputation substance — what stakeholders think

Question 1 of 10

How confident are your counterparties in your ability to deliver on commitments?

Significant concernsUnquestioned trust

Question 2 of 10

How would the market rate your operational standards and professionalism?

Below standardBest in class

Question 3 of 10

When your sector is discussed, is your company mentioned as a leading player?

RarelyAlways

Question 4 of 10

Is your company seen as forward-thinking and embracing change?

Legacy mindsetIndustry pioneer

Question 5 of 10

Are your senior leaders known and respected in the market?

UnknownHighly respected

Question 6 of 10

How would stakeholders rate your company's transparency and ethical standards?

Concerns existGold standard

Reputation performance — what you're doing about it

Question 7 of 10

How visible is your company to the people who matter — clients, partners, talent, media?

Virtually invisibleHighly visible

Question 8 of 10

Can stakeholders clearly articulate what your company does, why it matters, and what makes it different?

ConfusedCrystal clear

Question 9 of 10

Does your company consistently produce thought leadership and content that reaches decision-makers?

No content presenceRegular, high-quality output

Question 10 of 10

If a reputational issue arose tomorrow, does your company have the people, processes, and plans to respond?

Completely unpreparedBattle-tested

Dimension scores

Reputation profile

Your biggest opportunity areas

This is a starting point.

This self-assessment gives you a preliminary score. A full RPI from JJN Capital combines stakeholder research, market data, and expert assessment for a precise, benchmarked score with actionable recommendations.

Request a full assessment →

This calculator provides a preliminary self-assessment based on your own inputs.
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Dimension scores

Reputation profile

Your biggest opportunity areas

This is a starting point.

See your results.