Reputation Performance Index

Measure, benchmark, and grow your reputation.

The first reputation measurement framework built for shipping, commodities, and trade technology. Quantify what stakeholders think, identify where you're underperforming, and track the impact of every investment you make in your market position.

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54
/ 100
Developing
Operational strength not translating to market position.
Commercial reliability
Operational competence
Visibility
Narrative clarity
Engagement quality
Two layers. Ten dimensions. One score.

The RPI combines what stakeholders actually think about your company with an assessment of the activities you're undertaking to shape those perceptions. Together, they give you a complete picture.

Reputation substance

What your counterparties, brokers, bankers, and the wider market actually think of you — measured through stakeholder research, market data, and proxy indicators.

Commercial reliability
Do counterparties trust you to perform on contracts?
Operational competence
Is the company perceived as professionally managed?
Market standing
Are you seen as a leader or an afterthought in your segment?
Innovation & adaptability
Is the company perceived as forward-thinking?
Leadership quality
Does the market respect and know your management team?
Integrity & governance
Do stakeholders trust your ethics and transparency?

Reputation performance

The activities and infrastructure you have in place to build, protect, and communicate your reputation — the inputs that drive the substance scores over time.

Visibility
Are you known by the people who matter — clients, partners, talent, and media?
Narrative clarity
Can stakeholders articulate what makes your company distinct?
Engagement quality
Are you effectively reaching and influencing decision-makers?
Crisis resilience
Do you have the infrastructure to protect reputation under stress?
3.5%
of enterprise value is attributable to reputation for well-managed companies
10
dimensions measured across stakeholder perception and reputation activity
0
companies in shipping and commodities currently measure their reputation systematically
From diagnostic to strategic advantage.

The RPI is designed as a progression — start with a snapshot, build toward ongoing measurement, and use the insights to drive advisory action.

01

Diagnose

We assess your company across all ten dimensions using stakeholder research, market data, proxy indicators, and expert analysis. You receive a precise RPI score, benchmarked against named peers in your sector.

02

Benchmark

Your score is mapped against competitors and sector averages. We identify the specific gaps between your operational reality and your market reputation — the areas where you're leaving value on the table.

03

Act

Each gap becomes an actionable recommendation. We build a reputation strategy roadmap, track progress quarterly, and measure whether your investment in brand, communications, and positioning is moving the needle.

Choose the depth that fits your needs.
Tier 1
RPI Snapshot

A one-off reputation diagnostic that gives you a baseline score, peer benchmarking, and a clear view of where you stand.

What's included
  • Full RPI score across all 10 dimensions
  • Benchmarking against 5–10 named peers
  • Reputation value estimate
  • Executive summary report (15–20 pages)
  • 90-minute executive presentation
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Tier 2
RPI Dashboard

Quarterly tracking and benchmarking that shows how your reputation is moving — and whether your investments are working.

What's included
  • Everything in Tier 1, plus:
  • Quarterly score updates with trend analysis
  • Ongoing peer benchmarking (10–15 peers)
  • Reputation value tracking over time
  • Annual comprehensive report
  • Two executive briefings per year
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Tier 3
RPI + Advisory

Full measurement plus embedded strategic advisory. The RPI becomes the accountability framework for your reputation strategy.

What's included
  • Everything in Tier 2, plus:
  • 15–25 confidential stakeholder interviews
  • 12-month reputation strategy roadmap
  • Quarterly strategy sessions (90 min)
  • Monthly senior team check-ins
  • Annual risk assessment workshop
Get started →
Find out what your reputation is really worth.

Start with a free self-assessment using our online calculator, or speak to our team about a full RPI engagement.